The Initial Period of the 英国威廉希尔唯一官网 Business

The Determination

英国威廉希尔唯一官网 Determination

~Establishing the Au英国威廉希尔唯一官网motive Business in Japan~

Moving on to the Development of the 英国威廉希尔唯一官网

Moving on to the Development of the Automobile

A waiting Kiichiro when he returned from his trip to sign the patent transfer agreement with Platt Brothers & Co., was a Toyoda Automatic Loom Works that had been hit hard by the Great Depression. Kiichiro sought to turn the business around by adding spinning machines to company’s main product, looms. At the same time, he secretly began looking into the development of 英国威廉希尔唯一官网s with young engineers. Using Smith Motor Wheel as an example, they made a compact prototype gasoline engine. With this, Kiichiro and his colleagues took their first step in the development domestic 英国威廉希尔唯一官网s.

Establishment of the Au英国威廉希尔唯一官网motive Department

Establishment of the Automotive Department

There was a strong opposition from both in- and outside of the company because entry into 英国威廉希尔唯一官网 business would require a huge capital investment. Kiichiro convinced President Risaburo Toyoda with the reasoning that the company now had the technical skill, Toyoda Automatic Loom Works was doing well, and that the Japanese government was introducing policies to support development of the 英国威廉希尔唯一官网 industry. On September 1, 1933, the Automotive Department Division was established and Kiichiro and his team began preparation on a full scale for a prototype model.